Rich Holland, CEO at Nation Safe Drivers (NSD)
1.1avg score

Rich Holland

CEO

2% would work again
Below Average Boss· top 76%

Leadership

1.1

Trustworthiness

1.1

Smarts

1.2
Based on 58 reviews
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Reviews (58)

Current Employee
Nov 4, 2026
Leadership
Trustworthiness
Smarts

Glad to see you are demoting one terrible VP to give your daughter a cushy nepo baby job. Nepotism much. No shame !

Would work again: No

Comments

Current Employee
Oct 31, 2026
Leadership
Trustworthiness
Smarts

You and your leadership team should give yourselves credit—perhaps even celebrate on LinkedIn by proudly declaring yourselves the driving force behind NSD’s downfall. Calling NSD a “Great Place to Work” is arguably your biggest deception yet. Have you not realised that employees felt intimidated into giving positive ratings, while others chose not to participate because they had lost faith in the process? Respect is earned, not demanded through job titles, corporate propaganda, or questionable employee satisfaction scores. You and much of your leadership team have lost the trust and respect of your employees. Stop gaslighting employees with self-congratulatory narratives and pretending your leadership is a success. You have systematically eroded NSD’s culture, morale, trust, and credibility. You haven’t built a great workplace. You’ve destroyed what once made NSD worth working for. That is your true leadership legacy.

Would work again: No

Comments

That LinkedIn post made me laugh, these idiots think they are driving momentum. I suppose downward momentum is still momentum.

Nov 1, 2026

https://youtube.com/shorts/I9gReEz_8DE?is=lqka-HnCVc75A1vX

Nov 4, 2026
Current Employee
Oct 29, 2026
Leadership
Trustworthiness
Smarts

This guy runs a company like a cult leader. He surround himself with people who say what he wants to hear. Employees, clients and vendors are all leaving due to the culture he created. I can’t believe the board hasn’t noticed that he is not winning the one.

Would work again: No

Comments

Don’t drink the koolaid people. Say no to this fake CEO

Oct 30, 2026
Former Employee
Oct 27, 2026
Leadership
Trustworthiness
Smarts

You’ve done it. You are the worst CEO in the country. You won the one !!

Would work again: No

Comments

Lol 😂

Oct 28, 2026

How does AG go unchecked? No responsibilities, flies around at will spending money and probably gets paid a ton of money. And for what? He probably would have fired any of the sales people if they brought in the kind of results he’s bringing in. But since he is a friend of Rich, just keep paying him and let him travel anywhere without any checks and balances. Atta boy Richie

Oct 29, 2026

He’s just a figure head or better said, the NSD mascot. This company rewards bad behavior and poor performance. You have a CEO who leads like a dictator. A COO by name, not by skill set. A TV lawyer for a CLO. And an HR that wouldn’t pass in any real company.

Oct 30, 2026
Current Employee
Oct 25, 2026
Leadership
Trustworthiness
Smarts

Ridged on work from home enforcement. But all of your special people all get to work away from the office, live in expensive hotels in Boca Raton, rack up hotel points and airline miles. If a local Floridian wants to work from home on a day because of an appointment it’s a big thing. But Holland can work from the Utah office. Such a two faced person, one rule for you the majority of the working people at NSD and another set of rules for Hollands and his highly paid, highly benefitted and highly under performing “elite” team.

Would work again: No

Comments

He has successfully created a culture of the Have’s and Have Not’s.

Oct 30, 2026
Former Employee
Oct 24, 2026
Leadership
Trustworthiness
Smarts

Hello, This is the Mail Guy or former Shipping Room coordinator I would like to clear up something from almost a year now. Those who said that Jeff weiner was the cause of my firing is not accurate. I was let go from three people mainly It was a group effort between Rich, Tim and Wanda. All three of them did not like how I was asking questions about our ESOP that Rich and Tim had no involvement in creating, that was created by the company past administration which I and everyone else will be internally Grateful for. At no time did Rich and Tim and other branches of the new administration that runs the company had no part in any of the ESOP and any time you ask a question about it which we have every right to, they will find a way to get rid of you. They may talk about it but they don't want anyone to ask any questions about it, and adding to that they are in clear violation of summitng and issuing the ESOP statements for the fiscal year of 2025, way past the deadline of October 15

Would work again: No

Comments

Current Employee
Oct 24, 2026
Leadership
Trustworthiness
Smarts

This company used to have a real spirt about it, holiday celebrations, sense of changing seasons, always something to look forward to. It’s all been taken away so just keep us working. You took it away

Would work again: No

Comments

He made this place depressing

Oct 24, 2026

Very much so, feel like we’re treated like machines here.

Oct 25, 2026
Current Employee
Oct 23, 2026
Leadership
Trustworthiness
Smarts
Would work again: No

Comments

Former Employee
Oct 23, 2026
Leadership
Trustworthiness
Smarts

https://nation-safe-drivers.pissedconsumer.com/review.html

Would work again: No

Comments

Current Employee
Oct 22, 2026
Leadership
Trustworthiness
Smarts
Would work again: No

Comments

Current Employee
Oct 22, 2026
Leadership
Trustworthiness
Smarts
Would work again: No

Comments

Business Partner
Oct 22, 2026
Leadership
Trustworthiness
Smarts
Would work again: No

Comments

Other
Oct 21, 2026
Leadership
Trustworthiness
Smarts

Obviously does not care

Would work again: No

Comments

Business Partner
Oct 21, 2026
Leadership
Trustworthiness
Smarts
Would work again: No

Comments

Current Employee
Oct 20, 2026
Leadership
Trustworthiness
Smarts
Would work again: No

Comments

Current Employee
Oct 20, 2026
Leadership
Trustworthiness
Smarts

Same stuff, different day. Here I am on LinkedIn looking for a new job, only to discover NSD has won another “prestigious” award. A little digging reveals the organisation behind it is a PR and marketing company offering what looks suspiciously like a pay-to-play awards scheme, with endless categories seemingly designed to manufacture recognition. And there you have it. NSD’s reputation in the industry is so poor that genuine recognition seems beyond reach. So what’s leadership’s solution? Fix the problems? Rebuild credibility? Earn respect? Of course not. Just pay for a shiny trophy and pretend everything is wonderful. It’s the classic NSD leadership playbook: Don’t solve the problem. Pay someone to make it look like the problem doesn’t exist. Rich Holland, how much lower are you prepared to drag this company? At what point does manufactured recognition become an embarrassment? You can buy awards, but you can’t buy respect, credibility or genuine leadership.

Would work again: No

Comments

Well, just like I said, this was gonna happen. I went back to see who gave that post a thumbs up. Same old people, no surprise there. Most probably just trying to keep their jobs and stay on the boss’s good side. But here’s the funny part. The CEO of one of our competitors actually left a laughing emoji. I mean, come on, that tells you everything you need to know. Everybody knows this award is a joke, except apparently the people running the company. We’re in serious trouble, and these guys are still out there acting like we’re winning awards for being the best. You can’t keep putting lipstick on a pig and pretending everything is fine when the company is at death’s door. And to my teammates who keep liking and sharing this stuff, I get it, nobody wants to lose their job. But seriously, enough already. I expected this kind of nonsense from our leadership, but I honestly expected better from the rest of you.

Oct 20, 2026

This was a good post, it’s exactly how we are

Oct 22, 2026
Current Employee
Oct 16, 2026
Leadership
Trustworthiness
Smarts

Today, while looking on LinkedIn at other companies and job opportunities, I couldn’t help noticing the difference. Their pages are full of new partnerships, big contract wins, team events and positive news about the future. Hundreds of likes, plenty of reposts and lots of employees getting involved. Then I looked at our page. There’s hardly any engagement, very little enthusiasm and usually the same few people liking the posts. If it weren’t for Lenny and the marketing team giving the posts a thumbs-up, we probably wouldn’t have a single like. It’s a sad sign of how far we’ve fallen. We were once a respected company with a strong reputation. Now, we barely seem relevant. Rich Holland, under your leadership, this company has lost its direction, momentum and the pride people once had in it. It’s disappointing to see what was once a great company reduced to this.

Would work again: No

Comments

Blame the ceos best friend at Flux for that

Oct 17, 2026

What a joke they are. A few PowerPoint templates cost us a lot of money. But as a friend of the CEO you get what you pay for. Costs a lot of money with very little to show.

Oct 18, 2026

Jamie must be a millionaire many times over by now with what Rich is paying him to shine the turd

Oct 19, 2026

I don’t blame Jaime.

Oct 19, 2026

No Jamie is just in it for the money. Rich is the one who sets the direction on everything!

Oct 19, 2026
Current Employee
Oct 16, 2026
Leadership
Trustworthiness
Smarts

CE Noooo

Would work again: No

Comments

Current Employee
Oct 15, 2026
Leadership
Trustworthiness
Smarts
Would work again: No

Comments

Current Employee
Oct 12, 2026
Leadership
Trustworthiness
Smarts

It’s so bad here that people are just quitting. Look at the disaster you have made of NSD. shame on you

Would work again: No

Comments

Nobody wants to work for this company, and more of the people you can least afford to lose are quitting\. It’s NOT the economy\. It’s NOT the customer\. It’s NOT the price of gas\. It’s NOT the war in Iran\. And it’s definitely NOT the employees\. It’s you and the terrible LEADERSHIP of this company driving people away\. Stop making excuses and start taking responsibility\. Wake up and smell the coffee—even if we all know you don’t drink it\.

Oct 13, 2026

More people in critical roles are quitting, and leadership needs to take responsibility. Blaming the economy, customers, gas prices, or the war in Iran won’t fix what is happening inside this company. Neither will blaming employees. Your leadership is driving people away. Every departure should be a wake-up call. Listen to the people who are still here, take accountability, and make meaningful changes before you lose more of them.

Oct 13, 2026
Current Employee
Oct 11, 2026
Leadership
Trustworthiness
Smarts

I’ve been with this company for over 20 years, and I never thought I’d be looking for a way out. I stayed because I believed in this company and the people who built it. Since Rich Holland took over, it doesn’t feel like the same place. We hear nonstop about leadership principles, meetings, and big ideas, but what we’ve seen is experienced people leaving, morale dropping, and customers walking away. Speaking up or questioning decisions feels pointless because only the people who agree seem to matter. Instead of focusing on growing the business, leadership seems more concerned with image, branding, and talking about culture than fixing what’s broken. The people who made this company successful are disappearing, and so is everything that made it special. It breaks my heart to watch after giving more than 20 years of my life here. I wanted to retire here. Now I just want to leave.

Would work again: No

Comments

The world needs more leaders who lead from the heart.Leaders who are brave enough to be kind. Honest enough to own their mistakes.Secure enough to let others shine. Leading from fear breaks people down. Leading from the heart builds them up.

Oct 11, 2026
Other
Oct 10, 2026
Leadership
Trustworthiness
Smarts

Rich Holland is the CEO, so he is responsible for the way customers are treated. I called for roadside help at 7:32 p.m. and had to sit in a broken-down car with my two kids for almost four hours. We had no food, no water, and nowhere to use the bathroom. Customer service kept giving me wrong information, did not send anyone out when they said they would, and acted rude and like they did not care. This was a very scary and upsetting situation. The CEO needs to make sure customers get help, honest updates, and better treatment. After what happened, I do not trust this company or its leadership to take care of customers when they need help.

Would work again: No

Comments

Their roadside service is the worst. If you want to be stranded for hours waiting on a tow truck that’s not coming from this company then good luck to you. The only roadside service they provide is leaving you on the road.

Oct 19, 2026

I used to work for the company when I had a roadside event. I also had to wait for over three hours when I call back to get through. I couldn’t get anybody on the phone when I spoke to leadership the next day they told me I should’ve called the preferred line I would’ve got taken care of faster. I got to experience. It’s like to be a member. It wasn’t very enjoyable. At least I didn’t have to pay for my membership.

Oct 29, 2026
Current Employee
Oct 10, 2026
Leadership
Trustworthiness
Smarts
Would work again: No

Comments

Former Employee
Oct 5, 2026
Leadership
Trustworthiness
Smarts
Would work again: No

Comments

Current Employee
Oct 4, 2026
Leadership
Trustworthiness
Smarts

I'm surprised by these comments, especially from anyone who hasn't worked with him directly. He has high standards and speaks with brutally honest , but that level of focus is what gets the job done. It's tough to evaluate someone's management style without having walked in their shoes or managed those same daily tasks.

Would work again: Yes

Comments

What has he done for the company, no sales, no major clients, the company is barely holding on. No pay rises, people leave and they just move the pawns on the board to pick up the additional work. He has surrounded himself with yes men and just sits there complaining about everything that everyone does. He hasn’t brought in a deal since he joined the company. As a supposed industry leader no one wants to work with him or any company he runs. Walk a day in our shoes, whiplash on his latest 80 for the business. Nothing ever gets done, just constant pressure to respond to the latest thing that has angered him for that day. Not a good leader, destroyed a great company and he try’s to make people feel as miserable as him. He has never inspired me, and I have been here for many years. We have gone through a number of bad leaders over the years, Rich has made this place a living hell. He walks very comfortably in his expensive shoes, at the price of our efforts which he cannot appreciate.

Oct 4, 2026

And by “getting the job done” you mean burning the company to the ground right?

Oct 5, 2026

Today was the Marketing Rally. I am curious as to what the ROI on these events is. Are they bringing in revenue? Are the participants learning how to bring in and retain customers?

Oct 6, 2026

It was a waste of time as usual

Oct 7, 2026

It wasn’t a marketing rally. It was a brainwashing session on outdated principles. An opportunity to see who’s on the bus and who’s going to get run over by it.

Oct 7, 2026
Former Employee
Oct 3, 2026
Leadership
Trustworthiness
Smarts
Would work again: No

Comments

Current Employee
Oct 3, 2026
Leadership
Trustworthiness
Smarts

We are tired of him and his constant megalomania, he needs to go, this is a miserable place to work. If the job market wasn’t so sluggish it would be a mass exodus. I hate it here. Read the writings on the wall !

Would work again: No

Comments

Didn't he paint all the walls?

Oct 3, 2026

Lol

Oct 3, 2026

No one should feel stuck in a job they hate. Others have found new opportunities, what’s keeping you from pursuing the same rather than continuing to criticize the company?

Oct 4, 2026

Rich, or AG, or whatever yes person who wrote that sophomoric response, some people have pride in this company and are the ones that built it. Rich and the rest of you yes people are the ones bringing to the point of no return. No company in their right mind would sign on with this management team. Its not the company that is being criticized, its you, Rich and the management team.

Oct 5, 2026

Insulting people with no evidence is both sophomoric, juvenile and hilarious. Seems a chord was struck. Any other insults to deliver that diminish your comments?

Oct 6, 2026

I’ve been at this company long before he arrived, and I expect I’ll still be here long after he’s gone\. What I don’t understand is why he chooses to stay when he seems to believe everyone around him is incompetent\. In all his time here, I can’t recall him ever building people up or inspiring confidence—only tearing people down\. If he truly thinks so little of this organization, perhaps he’d be happier somewhere else instead of making this workplace more miserable for everyone else.

Oct 4, 2026
Current Employee
Sep 30, 2026
Leadership
Trustworthiness
Smarts
Would work again: No

Comments

Current Employee
Sep 25, 2026
Leadership
Trustworthiness
Smarts

This company is circling the drain. We’re entering Q4 2026 with virtually nothing to show for the year. Instead of winning real business, we’ve spent the last 12 months scraping for crumbs from companies too cheap to invest in proper RSA solutions for their customers. What happened to NSD? It might as well stand for No Sales Division. F&I isn’t any better—we’ve been reduced to nickel-and-diming a handful of products out of the few dealerships still willing to do business with us. That’s not growth; it’s survival. The blame rests squarely with leadership. They’ve squandered momentum, shrunk opportunities, and driven this company into a ditch. Leadership isn’t steering the ship—they’re rearranging the deck chairs while it sinks. This isn’t a turnaround story; it’s a masterclass in how to run a business into the ground.

Would work again: No

Comments

BDT do something

Sep 27, 2026

Sales closes a deal and then CLO fumbles around with onboarding for 20x longer than anything should take. Not to mention contracts having to get signed and resigned over and over again

Sep 28, 2026

If she spent less time trying to get a date and focused on her work it wouldn’t take that long. She is incredibly lazy, not the sort of person who feels that she has a support role. She genuinely thinks what she does is important but she can barely string two sentences together. Don’t get me started on her gossiping and bad mouthing everyone, not a pleasant person. She knows all of this but think it’s a cute part of her personality. Little does she know, that she is barely tolerated, and people think she is a nasty, mean spirited person.

Oct 3, 2026

Funny but truthful.

Oct 11, 2026
Current Employee
Sep 25, 2026
Leadership
Trustworthiness
Smarts

Worst leader ever! delivered nothing and destroyed a company. NSD used to be a profitable business, now we are living dwindling paycheck to paycheck. Mike Wienerwasnt the most effective leader but he knew how to keep the business running

Would work again: No

Comments

Former Employee
Sep 17, 2026
Leadership
Trustworthiness
Smarts

Rich Holland and his team destroyed NSD. They came in with a half baked vision to distract the employees from all of the real problems the company was facing. Used a lot of buzz words from leadership principles they picked up at Elmo's world, and talked about things like weaponizing technology they didn't even understand. His team is infamous for giving the employees false encouragement and providing empty promises, while anyday you can be next on his never ending chopping block. Rich and his team saw no value in the employees who showed loyalty to NSD and possessed domain knowledge that was not documented. As a result of Rich eliminating half of the workforce, NSD has a lot of gaps in business processes now due to the lack of current business knowledge. and its no suprise they're continuing to loose clients. I hope they get acquired by someone so that the people who showed loyalty to the company can get some sort of payment from ESOP as penance for dealing with Rich and his team

Would work again: No

Comments

Every month at his town hall he spins a web of lies. Fake doughnuts, fake leadership team.

Sep 17, 2026

I would not believe any numbers coming out of that team. Baked for sure to cover their butts. Arrogance rules the C Suite.

Sep 18, 2026

Donuts not closing but continued spending on unnecessary leadership trips to Utah, rebranding, painting walls and Formula One sponsorships. Why does BDT continue to let this happen?

Sep 18, 2026

ESOP? I haven’t seen a statement in years. They probably dissolved it without telling anyone, took everyone’s vested balance and use it to pay for their trips, rebranding, painting of the walls and expensive pens. They’re one big fraud!

Sep 18, 2026

This company is circling the drain. We’re heading into Q4 2026 with virtually nothing to show for the year. Instead of winning real business, we’ve spent the last twelve months scraping for crumbs from bargain-basement companies that are too cheap to buy proper RSA solutions for their customers. What happened to NSD? It might as well stand for No Sales Division. That’s what we’ve become. F&I isn’t any better. We’ve been reduced to nickel-and-diming a handful of products out of the few dealerships that haven’t already walked away. That’s not growth—it’s survival mode. The responsibility for this mess sits squarely with the leadership team. They’ve managed to squander momentum, shrink opportunity, and drive this business straight into a ditch. It’s amateur hour at the top, and everyone else is paying the price. Leadership isn’t steering the ship—they’re rearranging the deck chairs while it sinks. At this point, this isn’t a turnaround story; it’s a masterclass in how to run a business into the ground.

Sep 25, 2026
Current Employee
Sep 11, 2026
Leadership
Trustworthiness
Smarts

He needs to go

Would work again: No

Comments

Current Employee
Sep 9, 2026
Leadership
Trustworthiness
Smarts

Look at the rating and comments about this guy, yet he still keeps his job. Shame on the board. This man has single handed destroyed the company and you watch him do it !

Would work again: No

Comments

The reality is they don’t care. The PE firm only cares about ROI and how quickly they can recover that investment. The board nor the PE firm cares about the integrity of the company. Their actions clearly project that. The company that used to be is gone. Whatever legacy they had has now been tarnished for years to come.

Sep 9, 2026
Current Employee
Sep 5, 2026
Leadership
Trustworthiness
Smarts

Narcissists often put their favorite quotes on walls to display a fake version of themselves and to control how other people see them.Here is why they do it:To look perfect: They use deep or preachy words to hide their flaws and pretend they are wise.To feed their ego: Seeing their own beliefs on display makes them feel special and important.To control the room: The quotes serve as rules or reminders of how they expect others to behave around them.In short, it is a way to turn their walls into a billboard for their own vanity.

Would work again: No

Comments

Here is the problem! when he does decide to leave or gets fired by the board, the new incoming CEO will have to repaint all the walls again to remove his mind numbing propaganda. A real waste of company money.

Sep 5, 2026
Former Employee
Sep 3, 2026
Leadership
Trustworthiness
Smarts

Relying on your VP of HR decisions on who should go versus who should stay proves you have poor judgment. In the next 2 to 6 weeks you will be losing people that will be a big loss to the firm. At least 4 names come to mind. Get to know your people. Stop listening to those close to you. Look at your rating. You are on the wrong path. Clean up the CSuite. Get rid of Wanda, Stephanie, Jeff, David B. Give a chance to the rest. You will need to earn the trust you have lost by letting these individuals play the system. Invest in people that are performing and stop playing favorites. You may no longer care as you are wealthy but think about the staff. That is what true leaders do.

Would work again: No

Comments

Start with the biggest CANCER, Jeff W.

Sep 8, 2026

True

Sep 27, 2026
Current Employee
Sep 2, 2026
Leadership
Trustworthiness
Smarts

This man has destroyed the company

Would work again: No

Comments

Current Employee
Aug 29, 2026
Leadership
Trustworthiness
Smarts
Would work again: No

Comments

Former Employee
Aug 28, 2026
Leadership
Trustworthiness
Smarts

This half baked poor excuse for a sack of fake skin has soooooo many leaders surrounding. Yet he can’t keep the lights on. He has probably 7-10 direct reports and they still fail miserably everyday and blame the staff. What a putz !

Would work again: No

Comments

Former Employee
Aug 28, 2026
Leadership
Trustworthiness
Smarts

He places the wrong people in strategic positions because he likes them, not because they can perform the tasks. Meanwhile, the smart ones or the ones that truly do the job leave. Is something wrong with this picture? Expect an exodus of critical staff in the next month. I am so glad I left and encouraged others to do the same before the company collapses.

Would work again: No

Comments

Former Employee
Aug 28, 2026
Leadership
Trustworthiness
Smarts

Not a leader

Would work again: No

Comments

Current Employee
Aug 27, 2026
Leadership
Trustworthiness
Smarts

When he first join, I had faith that he would make a positive impact. He has created a cult where his principles are repeated by the staff but they don’t really understand what they mean. You must follow the principles, you must use the buzz words, and you must say yes to everything even if you do not agree. If you express disagreement, he will instruct his head of oCEO to take you down. Your days are then numbered. He will talk about his $10,000 pens and how many pens he has, while the workers are underpaid. I planned to retire by counting on my ESOP as I have been with the company for many years; ever since he joined, the ESOP lost value. Many of us can’t afford to retire just on the ESOP.

Would work again: No

Comments

Former Employee
Aug 27, 2026
Leadership
Trustworthiness
Smarts

Since the current C-suite took over management, there has been a troubling decline in client retention, financial performance, and employee retention. Valuable clients have been lost yet the response from leadership does not appear to reflect the seriousness of these issues. Leadership is disconnected from realities of the organization. There is no accountability at their level. Very heavy at the leadership level and not enough workers to process the tasks. This is not sustainable. Rich and his team have to go.

Would work again: No

Comments

Former Employee
Aug 27, 2026
Leadership
Trustworthiness
Smarts

Rich has created an environment where his voice rings the loudest and that’s how he likes it. He refuses to listen to feedback and has these leadership principles that drive his idea of productivity at the expense of the mental health of his employees. He has created an echo chamber of executives who follow him blindly and refuse to question his decisions. Terrible leader and a terrible person.

Would work again: No

Comments

This is so true

Aug 28, 2026
Current Employee
Aug 27, 2026
Leadership
Trustworthiness
Smarts

Rich's leadership is arrogant, resistant to criticism, and excessively focused on his own philosophy and personal brand. His views are treated as the only acceptable approach, creating an environment where disagreement is viewed as disloyalty and employees tell leadership what it wants to hear rather than what it needs to hear. Rich demonstrates poor situational awareness. Displaying pens costing thousands of dollars and encouraging new employees to collect them reflects a disconnect from employees' financial realities and sends a tone-deaf message to the workforce. The executive team is reluctant to challenge Rich, creating a "yes" culture, internal politics, and declining trust. They privately disagree but publicly comply and cannot provide the independent leadership the company needs. This environment damages morale, limits the use of executive talent, and threatens client retention and commercial performance. Evidence proves Rich's strategy is a failure, the company will fail.

Would work again: No

Comments

Current Employee
Aug 27, 2026
Leadership
Trustworthiness
Smarts

Upon first meeting Rich one thinks he is a good leader and that his training will help transform the business but in reality it’s his attempt to brainwash employees. You quickly realize that your own thoughts and opinions are not welcomed by Rich and you will quickly be exited from the business if you question him. Rich’s ego and lack of self awareness doesn’t allow him to see just how many clients hate him and leave NSD because of him. Building new systems, putting new paint on the walls and changing logos can’t help the sinking ship that Rich’s leadership has caused. Makes one wonder just how much money NSD has to lose before the board removes Rich and his leadership team completely.

Would work again: No

Comments

Current Employee
Aug 26, 2026
Leadership
Trustworthiness
Smarts

The reason why NSD failed

Would work again: No

Comments

Former Employee
Aug 19, 2026
Leadership
Trustworthiness
Smarts
Would work again: No

Comments

Former Employee
Aug 17, 2026
Leadership
Trustworthiness
Smarts

Bad leaders often hide in plain sight for the same reason serial killers can: they learn how to look normal. They can be charismatic. Polished. Successful. They know what leadership is supposed to sound like. But watch what happens around them. Good people become quiet. Strong performers leave. Accountability flows downward while credit flows upward. Fear gets mistaken for discipline, loyalty for agreement, and silence for alignment.The warning signs were usually there all along—we just rewarded the disguise. Leadership isn’t defined by how someone behaves when everyone is watching. It’s revealed by what happens to people when no one else is in the room.

Would work again: No

Comments

Current Employee
Aug 17, 2026
Leadership
Trustworthiness
Smarts

Rich Holland’s leadership feels more like personal branding than running a company. Magazine covers are promoted on LinkedIn, his “principles” are treated as unquestionable doctrine, and the culture increasingly feels like “Rich’s way or the highway.” He surrounds himself with people who agree with him, while experienced employees who challenge decisions are ignored or leave. That is not an elite team—it is an echo chamber. There is always time for office aesthetics, executive messaging, and polishing Rich’s public image, even while ordinary employees face cuts and insecurity. Concerns about favoritism only deepen the lack of trust. Rich talks constantly about principles, but principles mean little when they appear to apply only when convenient. His leadership replaces candor with compliance and substance with self-promotion. He is not building an elite culture—he is building an audience around himself while employees and the company pay the price.

Would work again: No

Comments

Current Employee
Jul 28, 2026
Leadership
Trustworthiness
Smarts

They say leadership starts at the top & in this case it’s destroying the company. When you have a CEO who is set in his ways & unwilling to adapt,you have a recipe for disaster.Instead of mooving the company forward,he is being lapped by the competition. Teams don’t use the triangle offense it doesn’t work. His C-Suite is a joke, yet he continues to keep them. They gossip, & make terrible leadership decisions because they are clueless. Just keep changing the way we do things every 1 to 3 months, because that creates continuity & great morale. Where’s the elite team? It’s time for the CEO & his entire C-Suite to be replaced with a team that can restore what used to be a promising company. A team that truly cares about every single member of the organization, not just about how much money they can make for themselves & their friends. No wonder all the good people left;they saw what was coming

Would work again: No

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